Slides: lecture4_communication.pdf

A process model for developing Visual Identity: model_logoDeveloping.pdf

Video about SWOT analysis:


I am sorry we didn't have the time to talk about all your logo's, but I have uploaded them on this page, so you can see them.

Remeber that logo's are first of all a way to visualise the company's identity and promote the company. And it is you job to find best way to do it based on your analysis of the company, the market, and the target group. So don't think so much about semiotics, it was just ment as inspiration. And maybe you can use it in your prosess. As long as you reflect on the meaning of the logo and what you want to communicate, you don't have to explain the semitoc theory.

Skærmbillede_2011-09-09_kl._12.45.22.png
wwf-logo.jpg


superman-logo.jpg

nytimes_540.jpg

china-mobile.jpg

BMW_1Logo.jpg

batman-logo-large-view.gif